Illustration-Focused Healthy Dining Branding for Hub Food
Industry:
Food and Beverage
Services:
Art Direction
Illustration
Hub is a sophisticated quick-service cafe chain in Istanbul, catering to white-collar urbanites with a menu focusing on healthy urban bites and proper coffee. The cafe stands out by delivering a modern dining experience that prioritises health and quality while complementing the pace of city life.
The branding for Hub was designed to mirror its commitment to modern, healthy dining. The design strategy included the creation of unique and recognisable illustrations that are adaptable across various surfaces and uses, from food and drink menus to promotional merchandise and interior/exterior design elements. The illustrations use a modular rectangle system that represents different menu groups, allowing for versatile applications in branding materials and enhancing overall consistency.
